Sadly, the company is no longer called Vibratory Roller & Plant Hire (Northern) Ltd. The branding consultants have done their worst, first shortening the name to Vibroplant and then to VP.
Yet the Harrogate-based company, while vastly expanded, does much the same as 60 years ago: renting out machinery, tools and other equipment to the construction industry. It has had another thumping year, lifting revenues by 19 per cent to £248.7 million and profits before tax and amortisation by 17 per cent to £34.9 million.
Demand for everything from forklifts to spider access platforms is on the up and VP has found a nice new sideline, leasing out bracing equipment to the companies that dig out Londoners’ basements. It even sees signs of stability in